Hot Topic: Social Media

  • Friday, January 13, 2012
  • 7:30 AM - 9:30 AM
  • The San Diego Foundation - Hoffman Room



Social Media--A Digital Strategy

Please join LEAD for a broad ranging conversation that will provide real world examples of integrated digital strategy and look at the critical issues you should be thinking about in 2012. We will take a look at the issues we think will dominate the marketing conversations in 2012 and what you can do now to get a jump on your program.


In this Hot Topic, Bailey Gardiner Chief Operations Officer and Founder Indra Gardiner and Director of Public Relations and Social Media Carrie Jones (12) will facilitate a revealing discussion on social media. 2011 was the year social media became an important tool in a marketer's tool belt, but not "The Answer" for which some had predicted or hoped. The true challenge facing marketers in 2012 is the tearing down of silos and true integration of marketing efforts. As budgets and ROI continue to be scrutinized, savvy marketers will merge efforts for greater results and let go of fiefdoms. We will look at some key trends around social media integration, mobile, email, measurement and more.


WHAT:  A revealing discussion on social media


WHEN:  Friday, January 13 from 7:30 to 9:30 a.m.

             Continental Breakfast & Networking



The San Diego Foundation - Hoffman Room

2508 Historic Decatur Road

San Diego, CA 92106




Indra Gardiner

Bailey Gardiner


Carrie Jones (12)

Bailey Gardiner




MEMBER RATE:              $15 per ticket

NONMEMBER RATE:       $25 per ticket


Call LEAD's office at 619.280.5323 if you need assistance registering.


Seating is limited to 30 for this continuing educational event. Ample free parking is located across from the Foundation.

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