THE ALUMNI COUNCIL PRESENTS HOT TOPIC:
Social Media--A Digital Strategy
Please join LEAD for a broad ranging conversation that will provide real world examples of integrated digital strategy and look at the critical issues you should be thinking about in 2012. We will take a look at the issues we think will dominate the marketing conversations in 2012 and what you can do now to get a jump on your program.
In this Hot Topic, Bailey Gardiner Chief Operations Officer and Founder Indra Gardiner and Director of Public Relations and Social Media Carrie Jones (12) will facilitate a revealing discussion on social media. 2011 was the year social media became an important tool in a marketer's tool belt, but not "The Answer" for which some had predicted or hoped. The true challenge facing marketers in 2012 is the tearing down of silos and true integration of marketing efforts. As budgets and ROI continue to be scrutinized, savvy marketers will merge efforts for greater results and let go of fiefdoms. We will look at some key trends around social media integration, mobile, email, measurement and more.
WHAT: A revealing discussion on social media
WHEN: Friday, January 13 from 7:30 to 9:30 a.m.
Continental Breakfast & Networking
The San Diego Foundation - Hoffman Room
2508 Historic Decatur Road
San Diego, CA 92106
Carrie Jones (12)
MEMBER RATE: $15 per ticket
NONMEMBER RATE: $25 per ticket
Call LEAD's office at 619.280.5323 if you need assistance registering.
Seating is limited to 30 for this continuing educational event. Ample free parking is located across from the Foundation.